The “Paint it Purple” 2012 Campaign: [Painting the Internet Purple and Selling Cupcakes for the cause to stop violence against women worldwide]

The Pixel Project, the global volunteer-led online nonprofit working to end Violence Against Women (VAW) worldwide, is proud to launch their third annual global “Paint It Purple” campaign to inspire men and women to work together to prevent, stop and end VAW. The campaign begins in Domestic Violence Awareness Month from 1 October and runs until 24 November 2012 which is the eve of International Day of Elimination of VAW and the 16 Days of Activism Against Gender-based Violence campaign.

The campaign raises funds annually for The Pixel Project and participating VAW nonprofits worldwide via “Paint It Purple” parties and bake sales organised by The Pixel Project, VAW nonprofits, and grassroots groups. The bake sales and parties feature cupcakes with The Pixel Project’s signature purple-and-white ribbon signifying men and women working together to end VAW.

This year, “Paint It Purple” bake sales and parties will be held in 5 cities in 3 countries; Malaysia (Kuala Lumpur), UK (Coventry) and USA (Anchorage, AK; Denver, CO and Tacoma, Washington).

In Coventry, homegrown bakery, Two Cousins Bakery will be selling special “Paint It Purple” cupcakes from 8th October – 21st October. A box of six cupcakes will cost £12.00 and they will donate £6.00 to Paint It Purple.  All proceeds will be shared between Coventry Rape & Sexual Abuse Centre CRASAC and The Pixel Project.

“Paint it Purple” cupcakes

Sarah Learmonth of CRASAC:

“We decided to take part in Paint It Purple this year to to raise awareness of our services in a way that is fun and engaging.”

Andrea & Leigh from Two Cousins Bakery:

“We feel privileged to have been able to turn our passion for baking into a successful business. Being women and Mum’s in business we are involved in a community of independent businesses and outstanding women entrepreneurs. Every woman should be able to fulfill their passions and dreams and not be suppressed by the violence of others. We could name a hundred reasons why we decided to take part, but couldn’t come up with one reason for not supporting it, because of the importance of the work it is doing.

Leigh and Andrea – Two Cousins Bakery

The cakes will be vanilla or chocolate sponge (to give people a choice). They will be topped with a light purple vanilla buttercream swirl and we wanted to keep the symbol of the campaign, so have decided to re-create the purple/white ribbon on the cupcake in edible sugarpaste. The cakes will also be decorated with white butterfly sprinkles – butterflies go through a transformation and become beautiful butterflies from a caterpillar. On our cakes the butterfly will be a symbol of hope that the work of the campaign will support many women to be free of violence, who can then go on to transform their lives.”

Those who are social media savvy can also participate in The Pixel Project’s ‘Paint It Purple’ efforts to raise awareness about VAW by getting the global online community to “paint” the internet purple through social media. Participants do so using ‘Paint It Purple’ twibbons, buttons, banners, avatars, cupcake recipes, blog posts and YouTube videos where they step up to say “NO” to VAW while wearing purple.

This year’s awareness-raising highlight action is the “People and Pets say NO” initiative gets people to submit a photo of themselves wearing a purple outfit and posing with their pet and a sign with their name, their pet’s name, their country  and the declaration “We say NO!” Regina Yau, Founder and President of The Pixel Project, said: “One factor that can keep a woman tethered to her abusive situation is her reluctance to escape without her pets because they usually also suffer violence from the abuser.” Through this ‘Paint It Purple’ awareness initiative, The Pixel Project will build a Facebook gallery of these statement photos over the campaign period to show these women and their pets that they are not alone and that help and support is out there.

Ms Yau said:

“By making “Paint It Purple” a fun, creative and inclusive campaign that anyone can become involved with, we hope to further galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls worldwide.“

For further information about “Paint It Purple”:


Contact The Pixel Project at

Local nonprofit’s media contact/NPO contact:

Sam Black, Fundraising Ambassadors email: tel: 07834 167 498


Coventry Rape & Sexual Abuse Centre (CRASAC) has been established for 30 years, providing free services to around 4,500 women and girls, men and boys, aged 5 and above, in Coventry, who are victims or survivors of sexual violence and abuse either now or in the past. We provide a helpline, counselling service, therapy groups for adults and children, an outreach service for black and ethnic minority and LGBTQ groups  as well as young people, support and advocacy for those who choose to go through the criminal justice system and we address the effects of sexual violence in a safe environment.

About The Pixel Project (

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and other anti-VAW non-profits around the world by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Two Cousins Bakery

Two Cousins Bakery is… you guessed it… two cousins, Leigh Ashby and Andrea Daly! Two Cousins Bakery began from their mutual love of baking, creating and eating cakes! They bake fun and funky cakes and cater for all dietary requirements. We will sell Paint It Purple Cupcakes for 2 weeks from the 8th October..


About coventrywomensvoices

Coventry Womens Voices is an independent group of women’s organisations, organisations working with women and individuals that have come together to ensure women’s voices are heard when policy is made in Coventry. Our mission is to “Make Women’s Voices Heard in Coventry”.
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